Procolombia – World Food

STAND DATA SHEET

Event: WorldFood Moscow
Venue: Expocentre Fairgrounds, Moscow
Stand Size: 60 sqm
Stand Type: Open Configuration
Exhibitor: DDB Colombia
Sector: Food Export & Brand Promotion

PROJECT SUMMARY

WorldFood Moscow functions as a strategic platform for international food exporters seeking entry and expansion within the Russian and CIS markets.

For DDB Colombia, the objective was to translate Colombian food brand identity into a commercially structured exhibition environment capable of supporting high-frequency buyer meetings.

The 60 sqm configuration was designed to integrate:

• Strong frontal branding presence
• Structured B2B meeting areas
• Dedicated product showcase zones
• Reception and information counter
• Integrated storage and operational space

The layout balanced brand storytelling with transactional efficiency within a competitive international trade environment.