Securing a retail space on Las Ramblas usually sounds unrealistic. Unless you’re Williams Racing. And unless you’re working with us.
With the Spanish Grand Prix approaching, the brief was simple: create a FanZone worthy of one of Formula 1’s most legendary teams. Despite commercial occupancy exceeding 90%, we secured the right location and transformed it into a week-long destination for racing fans.
More than 3,000 visitors per day stepped into Williams’ legacy through original helmets and race suits, reflex challenges, professional simulators, a detailed scale model of the circuit, exclusive merchandise, and a real F1 car on display. Drivers made appearances, autographs were signed, photos were taken.
We don’t just design experiences.
We create moments people remember.
