We produced content for Dickies’ Spring/Summer campaign, building a visual language that balanced the brand’s workwear heritage with a contemporary global outlook.
Barcelona set the rhythm.
From casting to locations, every decision was grounded in authenticity, letting the city’s raw textures and everyday movement shape the narrative.
Workwear, reinterpreted.
Culture, not staged.
The objective was clear: create a campaign that could travel across markets, platforms, and audiences without losing identity.
And it did.
