Latin Grammy x Anitta

For the first time in history, the Latin Grammys stepped outside the U.S. Seville became the stage and the night demanded something unforgettable.

Universal Music and Meta envisioned an exclusive experience for Anitta. Not just a party, but a preview of what was coming next.

Inspired by Brazilian funk and the unapologetic energy of Rio’s favelas, we designed an atmosphere driven by rhythm, texture, and movement. From spatial design to crowd flow, every detail amplified the pulse of the night.

The venue filled fast. Lines stretched outside. The dance floor didn’t rest.

It wasn’t just a celebration.
It was cultural momentum.