PUMA
How do you inspire people to join one of the world’s most iconic sports and lifestyle brands? You don’t overexplain it.You make them feel it. In Barcelona, we crafted a content edit that translated PUMA’s energy into something immediate and engaging fast, rhythmic, and built to connect across platforms. Not just seen.Felt. Every cut, every […]
DICKIES
We produced content for Dickies’ Spring/Summer campaign, building a visual language that balanced the brand’s workwear heritage with a contemporary global outlook. Barcelona set the rhythm. From casting to locations, every decision was grounded in authenticity, letting the city’s raw textures and everyday movement shape the narrative. Workwear, reinterpreted.Culture, not staged. The objective was clear: […]
The “tiny” loan that keeps growing: how micro-credits and BNPL for very small purchases are changing commerce, and why we should care.
Every time a shopper sees a “Pay in 3” or “Split at checkout” button for a €10 purchase, something subtle happens: what looks like convenience is quietly turning everyday shopping into serialized credit. Micro-credits and “buy now, pay later” (BNPL) offerings for very small ticket items are booming, and while merchants and fintechs celebrate higher […]
Europe’s MICE Market in Motion: The Rebuild Comes with New Rules and a brand new set of accessories.
After years of turbulence, Europe’s meetings, incentives, conferences, and exhibitions scene is standing tall again, just not the same as before.The scars of the pandemic have become blueprints for reinvention. As 2025 closes, demand is back, halls are full, and the business travel rhythm is familiar once more. But beneath that surface, everything has changed. […]
Trade Shows Are Still the Secret Weapon of Smart Brands
Think trade shows are old-school? Think again. Nothing beats real human connection. Walk the floor. Feel the buzz. Taste the samples. Watch your product come alive. That energy? It’s where deals are made, stories are told, and partnerships are born. Why They Work More Than Business: Experience Matters Trade shows aren’t just about sales, they’re […]
6 Trends That Will Redefine Trade Shows in 2026
The trade show industry is entering a new era, one driven by emotion, purpose, and collaboration.What once was about flashy booths and free pens is now about storytelling, integrity, and shared value.Here are six key shifts shaping exhibitions in 2026 👇 1. Designing for Emotion The most memorable stands won’t just impress, they’ll move.Booth architecture, […]
The Alfred Manifesto
ALFRED In every corner of the world, there is a dream that rewrites logic, an idea that seems impossible, a project waiting to become a reality. That’s how ALFRED was born: through perseverance, discipline, and effort. It was born from taking risks, facing the unknown, learning along the way, making mistakes, falling, shaking it off […]
Adidas Football
Pressure makes the moment.Belief defines it. As part of the production team for Adidas’ You Got This campaign, we worked on a story featuring Dibu Martínez and Luis Díaz ahead of Copa América 2024. Two players carrying expectation, pride, and national weight on their shoulders. The campaign didn’t just showcase performance.It captured the mindset behind […]
Chandon
Mid-summer. Rooftop. Madrid at full heat. Finding a location that matched Chandon’s exact tone, refined, luminous, effortless, in the middle of July was a production challenge in itself. Add direct sun, reflective surfaces, and melting ice, and precision becomes everything. Every element was carefully managed, from light direction to prop styling, ensuring the final frame […]
Formula E
High-impact photoshoot that translated the intensity of Formula E into a visual language of precision, motion, and control. Every frame was built around contrast, historic Spanish textures against cutting-edge technology. Speed without chaos.Power without noise. From talent direction to technical coordination, the production moved with the same discipline the championship demands. Fast, focused, and executed […]