In this event, fans didn’t just meet the artist—they lived an experience that brought together everything they’re passionate about.

When El Cantante del Ghetto Tour—the tour of one of reggaetón’s biggest stars—was announced in Madrid, we knew we had an exciting challenge ahead: creating a fantastic and intimate fan experience with the artist, as well as finding the perfect venue for it to take place. 

That’s how we landed on the ideal spot—The Nude Project’s flagship store. We transformed the space with a branding concept that seamlessly connected Ryan Castro’s music with fashion, Madrid’s unique energy, and the unmistakable rhythm of reggaetón.