We had the incredible opportunity to produce a dynamic and visually striking video for Converse, diving deep into the heart of Madrid’s urban scene. We explored iconic neighborhoods like Lavapiés and Madrid Río, capturing the city’s raw authenticity and the bold, vibrant style that defines it.

This wasn’t just about filming—it was about bringing to life the fusion of street culture and self-expression, a spirit that Converse has embodied for generations. Every shot was carefully crafted to highlight Madrid’s unique essence: the graffiti-covered streets of Lavapiés, the pulse of creativity and youth in Madrid Río, and the city’s electrifying energy.

But this was more than a video. It was a visual journey through the soul of Madrid, with Converse as the thread weaving together fashion, culture, and the fearless attitude of urban life.

And the final result? Nothing short of spectacular. The video doesn’t just showcase the streets—it captures the spirit of the city, the unfiltered energy of its people, and the unapologetic freedom that Converse represents.