meet the team & read our story

Why Stepping onto the Floor Still Changes the Game

Trade shows are where ideas collide, products come alive, and partnerships are born. They’re more than booths and banners, they’re arenas of opportunity.

F1 didn’t just change gears, it rebuilt the whole damn car.

Once the domain of die-hard petrolheads and Sunday-afternoon dads, Formula 1 has gone from engine roars to cultural resonance. A bold reinvention turned it from a niche sport into a global entertainment brand — and it’s no accident. It’s business strategy at 300 km/h. At Alfred, we don't just build fan zones. We engineer emotional pit stops. That’s why what we did with Williams Racing in Barcelona was more than just an activation, it was part of something bigger. But ALFRED is not just a name. It’s a way of being, a spirit, a MINDSET. ALFRED believes in ideas, protects them, and transforms them into something tangible. It does not wait for things to happen—it makes them happen.

Alfred Manifesto

In every corner of the world, there is a dream that rewrites logic, an idea that seems impossible, a project waiting to become a reality. That’s how ALFRED was born: through perseverance, discipline, and effort. It was born from taking risks, facing the unknown, learning along the way, making mistakes, falling, shaking it off and trying again. ALFRED is proof that achieving what seems impossible is not a matter of luck but of determination. But ALFRED is not just a name. It’s a way of being, a spirit, a MINDSET. ALFRED believes in ideas, protects them, and transforms them into something tangible. It does not wait for things to happen—it makes them happen.
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