STAND DATA SHEET
Event: WorldFood Moscow
Venue: Expocentre Fairgrounds, Moscow
Stand Size: 60 sqm
Estimated Height: 3 m
Estimated Volume: 180 m³
Stand Type: Open Configuration
Exhibitor: DDB Colombia
Sector: Food Export & Brand Promotion
PROJECT SUMMARY
WorldFood Moscow functions as a strategic platform for international food exporters seeking entry and expansion within the Russian and CIS markets.
For DDB Colombia, the objective was to translate Colombian food brand identity into a commercially structured exhibition environment capable of supporting high-frequency buyer meetings.
The 60 sqm configuration was designed to integrate:
- Strong frontal branding presence
- Structured B2B meeting areas
- Dedicated product showcase zones
- Reception and information counter
- Integrated storage and operational space
The layout balanced brand storytelling with transactional efficiency within a competitive international trade environment.
