Fila

VALENCIA,

2019

Services

Editorial Photoshoot
Set Design
Prop Styling
Model Casting
Retouching

Since 1911, FILA has balanced performance with style, never choosing one over the other.

In Valencia, we produced a photoshoot that explored that duality. Classic codes reinterpreted through a contemporary lens. Sport references softened by lifestyle attitude. Heritage framed without nostalgia.

The focus was in the details; textures, silhouettes, movement, the elements that allow a century-old brand to remain culturally fluent. Because longevity isn’t accidental.
It’s designed.

Services

Editorial Photoshoot
Set Design
Prop Styling
Model Casting
Retouching

Since 1911, FILA has balanced performance with style, never choosing one over the other.

In Valencia, we produced a photoshoot that explored that duality. Classic codes reinterpreted through a contemporary lens. Sport references softened by lifestyle attitude. Heritage framed without nostalgia.

The focus was in the details; textures, silhouettes, movement, the elements that allow a century-old brand to remain culturally fluent. Because longevity isn’t accidental.
It’s designed.