Seven cities.
Five productions running in parallel.
One perfectly synchronized rollout.
For Gorillas’ launch across Spain, we developed localized photo and video content tailored to each city, assets designed not just for launch day, but to live on within the brand’s global ecosystem.
In Madrid, we took it to the streets. A tactical activation at ground level turned visibility into downloads and curiosity into action.
The project reached its peak with the Gorillas x Okuda San Miguel collaboration, unveiling a one-of-a-kind artwork in La Latina. We produced the official case study film, documenting not only the piece itself, but the cultural moment around it.
From hyperlocal execution to global narrative alignment.
launch mode, fully activated.
