For Klarna and Visa, we worked on the production of a campaign launched during the UEFA Women’s EURO 2022, placing the Klarna card at the intersection of finance, sport, and culture.
A campaign built to challenge the norm.
Set across iconic football locations like Wembley and Old Trafford, the campaign featured Team Visa athletes including Lucy Bronze, Fran Kirby, Shanice van de Sanden, and Kosovare Asllani, not only as players, but as individuals beyond the pitch.
The narrative moved away from traditional financial messaging, aligning instead with confidence, independence, and personal expression, reflecting both the evolution of women’s football and a new way of thinking about payment.
Execution focused on translating that shift into a visual language that felt current, bold, and culturally aware.
Because when brands aim to change the system,
the message needs to move just as fast.
