
XIAOMI’s launch in Spain was an exciting challenge—breaking into a competitive tech market with an event that truly reflected the...
EVENT
LAUNCH GUERRILLA-ROYAL ENFIELD – Barcelona, Spain
ROYAL ENFIELD
High stakes, tight deadlines, and an iconic brand—this is the kind of challenge we live for. A global motorcycle powerhouse was ready to unveil its latest model, and time was against us. But that only fueled our drive to make it happen.
And this wasn’t just any motorcycle brand—this was Royal Enfield, the oldest motorcycle manufacturer in continuous production. With a legacy spanning decades, their classic models are deeply embedded in motorcycle culture worldwide. This launch had to be nothing short of legendary.
So, we powered through, orchestrating a flawless event with simultaneous activations in two of Barcelona’s most iconic locations—Hotel Vela and Casa Llotja de Mar. The city’s energy, the brand’s heritage, and the excitement of the reveal combined to create a launch experience like no other.
And just like that, in record time, we pulled off the global debut of Guerrilla, Royal Enfield’s latest masterpiece. A launch worthy of the legend.
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