Produced alongside Anchor Leg for Nike EMEA, this project captured the rhythm of runners in Madrid as part of a global narrative built around performance and community.
From early morning location scouting to final execution, every decision was calibrated for authenticity, real pace, real effort, real connection. The city became both backdrop and participant, framing a story where discipline meets momentum.
Performance wasn’t explained.
It was felt.
Because when storytelling runs at the same speed as the athletes, it doesn’t lag behind.
It keeps up.
Produced alongside Anchor Leg for Nike EMEA, this project captured the rhythm of runners in Madrid as part of a global narrative built around performance and community.
From early morning location scouting to final execution, every decision was calibrated for authenticity, real pace, real effort, real connection. The city became both backdrop and participant, framing a story where discipline meets momentum.
Performance wasn’t explained.
It was felt.
Because when storytelling runs at the same speed as the athletes, it doesn’t lag behind.
It keeps up.
