STAND DATA SHEET
Event: International Food Exhibition
Venue: Abu Dhabi National Exhibition Centre (ADNEC)
Stand Size: 54 sqm
Estimated Height: 3 m
Stand Type: Open Configuration
Exhibitor: Grupo Nutresa
Sector: Food & Beverage
PROJECT SUMMARY
The International Food Exhibition in Abu Dhabi operates as a strategic gateway to the Middle East food market, attracting regional distributors, retail groups, and international sourcing buyers.
For Nutresa, the objective was to strengthen brand positioning within a highly competitive FMCG environment while supporting structured commercial meetings.
The 54 sqm stand was configured to integrate:
- High-visibility branding surfaces
- Product display areas
- Dedicated B2B meeting tables
- Reception counter
- Integrated back-of-house storage
The layout emphasized accessibility, brand clarity, and commercial efficiency across a balanced mid-size footprint.
