For the first time in history, the Latin Grammys would be held outside the U.S., landing in Seville, Spain. That’s when Universal Music and Meta started shaping an idea—an exclusive party for Anitta, designed as a platform to showcase what she had planned for 2024 – a vision that now has the whole world dancing.

When this project landed in our hands, we knew we had to go “all in”. Inspired by Brazilian Funk and the electric energy of Rio de Janeiro’s favelas, we created a party that would be nothing short of legendary.

And legendary it was. Packed venue. Hours-long lines to get in. Non-stop dancing till the early hours. The night brought together icons like DJ Premier, Morat, Greeicy Rendón, and, of course, Anitta’s dancers—who kept the crowd moving with an energy that never faded.

A night to remember. A moment that set the tone for what was coming. And most importantly, an experience that no one wanted to end.