STAND DATA SHEET
Event: ANUGA
Venue: Cologne
Stand Size: 31.5 sqm
Dimensions: 9.00 m x 3.50 m
Format: Open Stand (3 Sides Open)
Exhibitor: ProColombia
Sector: Food & Beverage
PROJECT SUMMARY
ANUGA stands as one of the world’s leading trade fairs for the food and beverage industry, bringing together global producers, distributors, and buyers across all categories.
For ProColombia, the objective was to create a clean and open environment that would maximize visibility while facilitating commercial interactions within a high-traffic exhibition setting.
The 31.5 sqm stand, with three open sides, was designed to enhance accessibility and flow, integrating:
- Open-plan layout to encourage visitor engagement
- Dedicated meeting areas for B2B interaction
- Reception and product display points
- Integrated storage for operational efficiency
