STAND DATA SHEET
Event: Gulfood
Venue: Dubai World Trade Centre
Configuration: Dual Stand Layout
Total Surface: 36 sqm
Stand A: 18 sqm (6 m x 3 m) — Beverages
Stand B: 18 sqm (6 m x 3 m) — Meat & Protein
Estimated Height: 3 m
Exhibitor: ProColombia
Sector: Food & Beverage Export
PROJECT SUMMARY
Gulfood operates as a major trade gateway into the Middle East and North Africa food markets, characterized by high transaction volume and category specialization.
For ProColombia, the strategy required two differentiated yet coordinated presences: one dedicated to beverages and one focused on meat and protein exports.
Each 18 sqm unit was independently structured to support:
- Frontal product visibility
- Dedicated B2B meeting tables
- Integrated storage (bodega)
- Counter and display areas
- Clean circulation within compact footprint
While physically separate, both stands maintained visual coherence under the national branding framework.
