STAND DATA SHEET
Event: IMEX Frankfurt
Venue: Messe Frankfurt
Stand Size: 137 sqm
Format: National Pavilion
Stand Type: Multi-side Open Configuration
Exhibitor: ProColombia
Sector: Meetings, Incentives, Conferences & Exhibitions (MICE)
PROJECT SUMMARY
IMEX Frankfurt is one of the world’s leading trade fairs for the global meetings and events industry, gathering tourism boards, convention bureaus, venues, and international buyers.
For ProColombia, the objective was to position Colombia as a competitive and structured destination within the global MICE market, consolidating multiple regional stakeholders under a unified national presence.
The 137 sqm pavilion was designed to support high-volume B2B activity, integrating:
- Centralized country branding
- Multiple exhibitor stations
- Structured meeting zones
- Open networking areas
- Reception and information point
- Integrated storage and technical areas
