Event: IMEX Frankfurt
Venue: Messe Frankfurt
Stand Size: 137 sqm
Format: National Pavilion
Stand Type: Multi-side Open Configuration
Exhibitor: ProColombia
Sector: Meetings, Incentives, Conferences & Exhibitions (MICE)
IMEX Frankfurt is one of the world’s leading trade fairs for the global meetings and events industry, gathering tourism boards, convention bureaus, venues, and international buyers.
For ProColombia, the objective was to position Colombia as a competitive and structured destination within the global MICE market, consolidating multiple regional stakeholders under a unified national presence.
The 137 sqm pavilion was designed to support high-volume B2B activity, integrating:
Event: IMEX Frankfurt
Venue: Messe Frankfurt
Stand Size: 137 sqm
Format: National Pavilion
Stand Type: Multi-side Open Configuration
Exhibitor: ProColombia
Sector: Meetings, Incentives, Conferences & Exhibitions (MICE)
IMEX Frankfurt is one of the world’s leading trade fairs for the global meetings and events industry, gathering tourism boards, convention bureaus, venues, and international buyers.
For ProColombia, the objective was to position Colombia as a competitive and structured destination within the global MICE market, consolidating multiple regional stakeholders under a unified national presence.
The 137 sqm pavilion was designed to support high-volume B2B activity, integrating:
