Back in 1998, Tamara and Simon Hill-Norton set out to revolutionize activewear, launching Sweaty Betty—a British brand designed to empower women through fashion and movement. Their first boutique opened in the heart of Notting Hill, London, and from that moment on, the brand became a global sensation.

Fast forward to today, and we had the incredible honor of collaborating on one of their most exciting projects yet: the production of stunning photography and video content for a new campaign. We scouted the breathtaking landscapes of the Canary Islands, ensuring that every shot captured Sweaty Betty’s bold, dynamic essence. It was an inspiring challenge—one that allowed us to contribute our expertise to a brand dedicated to empowering women and celebrating an unstoppable, active lifestyle.