BRAND EXPERIENCE

TODOS VUELVEN CERVEZA CRISTAL- Russia

CERVEZA CRISTAL

After 36 years, Peru’s national football team was finally back on the world’s biggest stage—the FIFA World Cup. This was more than just a tournament; it was a moment of national pride, a celebration waiting to happen. And what better way to mark the occasion than with one of Peru’s most iconic beer brands?
To bring this vision to life, we transformed a bus into the ultimate Peruvian icon, a rolling tribute to the team, cruising through the streets of Moscow. This wasn’t just transportation—it was a moving celebration, the perfect stage for Cerveza Cristal to stand by the players and fans, creating an unforgettable presence at the heart of the World Cup action.

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