With the Spanish Grand Prix approaching, the brief was simple: create a FanZone worthy of one of Formula 1’s most legendary teams. Despite commercial occupancy exceeding 90%, we secured the right location and transformed it into a week-long destination for racing fans.
More than 3,000 visitors per day stepped into Williams’ legacy through original helmets and race suits, reflex challenges, professional simulators, a detailed scale model of the circuit, exclusive merchandise, and a real F1 car on display.
Drivers made appearances, autographs were signed, photos were taken.
We don’t just design experiences.
We create moments people remember.
With the Spanish Grand Prix approaching, the brief was simple: create a FanZone worthy of one of Formula 1’s most legendary teams. Despite commercial occupancy exceeding 90%, we secured the right location and transformed it into a week-long destination for racing fans.
More than 3,000 visitors per day stepped into Williams’ legacy through original helmets and race suits, reflex challenges, professional simulators, a detailed scale model of the circuit, exclusive merchandise, and a real F1 car on display.
Drivers made appearances, autographs were signed, photos were taken.
We don’t just design experiences.
We create moments people remember.
