Williams F1 Team Fanzone

BARCELONA,

2026

Third consecutive year building Williams Racing’s Fan Zone in Barcelona.

Six months of production. One week of build. Seven days open to the public. Two days to take it all down. 23 000 people came through the store.

Everything has to land on a single opening hour; the venue, the licensing, the stock, the crew, the driver appearances, in a city where race weekend bends the entire calendar and every supplier is already committed to someone else. That’s the part nobody sees. That’s the part we do.

Some projects give us six months. Others give us a phone call on a Friday. Either way, we’re already working. Let’s talk. 

Reach our to us.