Securing a retail space in Las Ramblas, Barcelona seems like an impossible task for many, but not for us and definitely not for the Williams Racing Team.

With one of Spain’s biggest sporting events approaching, we needed to create a FanZone worthy of one of the most legendary Formula 1 teams.
Despite commercial occupancy on Las Ramblas exceeding 90%, we found the perfect location—one that met every need of the Williams Racing team.
For an entire week leading up to the Grand Prix, more than 3,000 visitors per day immersed themselves in the brand’s legacy. They explored a mini-museum featuring original helmets and racing suits from iconic drivers, tested their reflexes on speed testers, raced on professional simulators, studied the track in a detailed scale model, and got their hands on exclusive team merchandise. Visitors even got up close to a real F1 car, captured incredible photos, and—of course—met the drivers, collected autographs, and had the rare chance to speak with them.

In case we didn’t make it clear before, we don’t just create experiences… We create unforgettable moments.