Destination marketing at tourism trade fairs: what actually cuts through
Every country at ITB Berlin has beautiful landscapes, welcoming people, and a compelling story. Standing out requires more than showing up with the right visuals. Once a year, the tourism industry gathers in one hall. ITB Berlin, WTM London, FITUR Madrid, IMEX Frankfurt. National tourism boards, regional destinations, resort chains, and travel operators all show […]
How to build a brand activation around a commodity product
The product sits in half the kitchens in the country. Our job was to make people stop and pay attention as if they’d never seen it before. A few months ago we received a brief that, on paper, sounded almost impossible. An Asian brand was launching in New York. The product was an everyday object, […]
Three Mistakes that Can Cost a Producer Thousands
More than a decade producing events and shoots across four continents. These are the mistakes that have cost us the most; told without a filter, because someone has to tell them. The most expensive mistakes in this industry aren’t the spectacular ones. They’re the small administrative slips, the decisions made on a Tuesday afternoon thinking […]
Gorillas
The launch of Gorillas came to life through a high-energy activation across seven major cities in Spain, including Valencia, Madrid, Barcelona, and Malaga. Branded riders took over the streets on bicycles, proudly showcasing the Gorillas identity while moving through some of the most vibrant urban areas. This action wasn’t just about visibility-it was a direct […]
Xiaomi
Moving beyond a simple presentation for Xiaomi’s launch in Mexico, we transformed the venue into a high-energy ecosystem. The event was designed to bridge the gap between cutting-edge technology and everyday lifestyle, making the “Xiaomi life” feel tangible and essential from the very first moment. Global vision. Mexican soul. The execution prioritized hands-on immersion, creating […]
Xiaomi
For Xiaomi’s launch in Madrid, we were part of the production behind an event designed to introduce the brand to a new audience with clarity and impact. Translating a global tech brand into a local experience, making innovation feel accessible, relevant, and immediate. Global brand.Local connection. The space combined product showcase, media presence, and audience […]
SVNS
For SVNS in Madrid, we helped shaping the fan experience beyond the game. The objective was clear: transform the fan zone into something more than a waiting area, turn it into a destination. A space where sport meets culture. Through a series of dynamic activations, the fan zone became a place to engage, interact, and […]
Klarna x Shein
For SHEIN’s launch in Prague, we developed the production of a showroom environment where product and interaction coexisted seamlessly. The space was conceived to showcase selected pieces while creating the right atmosphere for the brand to connect with its audience in a more direct, tangible way. Beyond display, the experience extended into a series of […]
Design Room Colombia – Maison&Object
STAND DATA SHEET Event: Maison&ObjectVenue: Paris Expo Porte de Versailles, ParisStand Size: 32 sqmDimensions: 4 m x 8 mFormat: Linear StandExhibitor: Design Room ColombiaSector: Design & Home Décor PROJECT SUMMARY Maison&Object is one of the world’s most prestigious design and lifestyle trade exhibitions, gathering interior designers, architects, retailers, and design enthusiasts from across the global […]
Prochile – PERUMIN 37
STAND DATA SHEET Event: PERUMIN 37Venue: Expo Centro de Convenciones, LimaStand Size: 60 sqmDimensions: 14 m x 4 mFormat: Island StandExhibitor: ProchileSector: Mining & Resources PROJECT SUMMARY PERUMIN 37 is Latin America’s premier mining convention and exhibition, attracting industry leaders, mining companies, suppliers, investors, and professionals from the global mining sector to explore innovations and […]