STAND DATA SHEET
Event: Fruit Logistica
Venue: Messe Berlin
Stand Size: 67 sqm
Dimensions: 13.70 m x 4.92 m
Estimated Height: 3 m
Format: National Pavilion
Stand Type: Open Front Configuration
Sector: Fresh Produce & Agribusiness
PROJECT SUMMARY
Fruit Logistica operates as a central meeting point for the global fresh produce trade, connecting growers, exporters, logistics operators, and large-scale retail buyers.
For ProColombia, the objective was to consolidate Colombian fruit exporters under a unified country identity while enabling structured, high-frequency B2B negotiations throughout the exhibition.
The 67 sqm pavilion was designed to support:
- Strong horizontal visibility across a 13.7 m frontage
- Central architectural feature for brand anchoring
- Multiple meeting tables for continuous appointments
- Dedicated exhibitor stations
- Integrated storage and technical infrastructure
The configuration balanced national branding authority with individual exporter functionality within a high-traffic trade environment.
