Speed, precision, and personality, on and off the pitch.
In Torino, we produced a dynamic film featuring Juan Guillermo Cuadrado, aligning Subway’s fresh, accessible identity with the player’s unmistakable energy and charisma.
The tone was fast-paced and playful, designed to feel natural, not scripted. A balance between global brand language and authentic athlete presence.
Built to travel across cultures.
Built to connect instantly.
